Global Presence of
Chai Sutta Bar as Food Franchise
Chai has long been a beloved beverage in India, but its popularity has now reached far beyond its borders. The global demand for chai has been steadily increasing, with people from all corners of the world craving the comforting and aromatic flavors of this traditional Indian tea.
One food franchise brand that has successfully tapped into this global demand is Chai Sutta Bar, a chain of chai cafes that has quickly risen to prominence. In this blog, we will explore the journey of Chai Sutta Bar as it expands its horizons and establishes its presence in different countries.
Chai Sutta Bar emerged onto the scene in 2016 and quickly gained a loyal following. The food franchise’s success is because of its commitment to quality, innovation, and customer satisfaction.
Chai Sutta Bar has become the fastest-growing food franchise startup in India within a few years of its existence. Chai Sutta Bar’s total footprint has expanded to more than 550+ outlets worldwide since its inception. In 2022, the biggest chai brand opened more than 200 outlets in India.
The brand has already opened its outlets in foreign nations like UAE and Nepal. It is on process to open its outlets in Canada, USA and UK. The brand aims to taste everyone the aroma and magic of India.
The Cafe Franchise brand is expanding to three continents majorly Asia, Europe, and North America. Though, the domestic market represents more of the brand, it is slowly and steadily making a mark of its own on foreign lands.
Chai Sutta Bar operates two types of outlets: company-operated and Franchise-operated. Currently, the store count ratio rests more on the franchise cafe model. Only four outlets of the Food Franchise Brand are company owned and the rest of the others are Franchise Outlets.
Chai Sutta Bar in UAE
The capital of the Emirate of Dubai and the most populated city in the United Arab Emirates (UAE) is Dubai. With a concentration on tourism and luxury, the city expanded quickly in the early twenty-first century.
Chinese, South Asian, and fast food are also extensively available and quite well-liked in this metropolis. Chai is one of the most consumed beverages in Dubai, with Indians and Pakistanis being the biggest fans.
When Chai Sutta Bar or Chai Sutta Cafe is opened in Dubai with its Kadak Kulhad Chai, the cafe got a positive response from the people of UAE.
Chai Sutta Cafe is opened at Shop No. 18 AL Wasal Ivory R1016 Near Dubai United Arab Emirates. The second outlet of the Food Franchise got opened at Shop No. 4, Meena Bazar New Building, Al Suq Al Kabeer, Bur Dubai, Dubai, UAE.
The QSR Franchise opened its first outlet in 2021 in Dubai and added another within one year.
Chai Sutta Bar at Nepal
Nepal is a landlocked Himalayan country in South Asia. It is a multiethnic, multilingual, multi-religious country situated north of India in the Himalayas. Nepal is a popular destination amongst tourists, especially from India.
Biratnagar is a metropolitan city in Nepal. It is the largest city in the province. Bustling weekly markets are held here in different areas of Biratnagar which is a tourist attraction as spices and handicrafts are sold here. The city has many hotels and cafes.
It is the first city in Nepal where Chai Sutta Bar opened its outlet. The city is vibrant and the tea culture is similar to that of North Indian cities. Chai Sutta Bar is located at Tinpaini 2, Near the city cinema, Biratnagar, Nepal.
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Chai Sutta Bar Market in Canada, USA and UK
The northern two-fifths of the North American continent is occupied by Canada, the second-largest country in the world by area (behind Russia).
Canada is one of the least populous nations in the world despite its size. Travelers are drawn to Canada by its amazing glaciers and once-in-a-lifetime activities that allow them to experience its snow-capped mountains and clear lakes.
Aside from the scenery, Canada is becoming more and more known for its unique array of local and international cuisine.
The newest addition to Canada’s culinary scene is Indian food. The Northern Indian style of cooking, which features toasty curries and bread, dominates Indian cuisine in Canada.
After water, tea is the beverage that is consumed the most across the globe. In terms of revenue, the Canadian market for coffee and tea production will be worth $6.1 billion in 2022.
Despite this, Canada is one of the world’s top coffee users. The majority of coffee drinkers in Canada enjoy a cup of coffee during breakfast, which, in terms of coffee consumption, predominates over all other times of the day. Coffee and Food Franchises are expanding in this region.
In the fiscal year 2020–2021, there were around 26 million 60–kg bags of coffee consumed in the US. In comparison to the previous fiscal year, the overall amount of coffee consumed in the US has slightly decreased.
Americans enjoy their coffee, and there are numerous devices and brewing techniques available. Drip coffee makers and single-cup brewers were revealed to be the most popular coffee preparation techniques in a 2020 poll of American consumers.
However, over time, the use of drip coffee machines has declined. In 2010, drip coffee makers were utilized by 77% of coffee drinkers. In America, there are many Food Franchises that sell good coffee. These are popular among office-goers.
Despite the fact that Americans like coffee, South Asian immigrants favor tea. More than 3.4 million Americans, or a sizable number, may trace their ancestry to South Asia, according to the 2010 Census. One of the most popular cuisines in the United States is undoubtedly Indian food.
The quick service restaurant (QSR) market in the United Kingdom includes cafes and coffee shops in addition to bakeries and sandwich shops. Although they specialize on serving coffee, some places also sell tea, snacks, baked goods, and small meals.
The number of food and beverage shops operating in the UK has been on the rise over the past ten years, including branded chains, independent operators, and non-specialists.
With an average annual per capita supply of 1.9 kilograms, the United Kingdom has been one of the world’s major consumers of tea since the 18th century. Even though the country loves to have tea differently than Indians, there are many people who loves to have Indian Chai in the United Kingdom.
Summing up
Chai Sutta Bar’s global journey is a testament to the universal appeal of chai and the power of a well-executed expansion strategy. By understanding and adapting to the diverse tastes and preferences of different markets, Chai Sutta Bar has successfully established itself as a global leader in the chai industry. As the brand continues to expand its reach, it brings the flavors of India to people all over the world, creating a truly global community of chai lovers.