The Rise of Specialty Tea Cafes: A Lucrative Investment Avenue
This blog talks about how tea is making a comeback in urban India through specialty tea cafes, which can be a great investment. In the past, coffee took precedence over tea, but these days, tea cafés are springing up all over the place, drawing patrons from all walks of life.
The blog discusses the reasons tea shops are becoming more popular, such as people’s desire for healthier options and rising affluence. It highlights how profitable, low risk, and lucrative investment in a tea cafe can be. The popularity of tea cafes is indicative of consumers’ shifting tastes for superior, healthful beverages.
Tea is one thing around which Indian society revolves. From morning chai to evening gossip wali chai, tea has become an integral part of Indians. But outside tea is mostly associated with roadside tea stalls. However, in recent times, competing with coffee culture, tea revived itself as a USP for tea cafes.
Yes, tea has come back to the urban middle class and upper class people with the coming of tea cafes. And voila, you are now finding tea cafes in every nook and crook of your city.
In this blog, we will discuss tea cafes and how it has emerged as a lucrative investment.
Rise of Cafe Culture:
Cafes weren’t very popular till the 2000s. With the expansion of chains like Café Coffee Day, Barista, and now Starbucks, café culture in India has taken on a new dimension. In these cafes, coffee was valued over tea since it is a beverage over which “a lot can happen.”
India’s premium tea leaves have rarely been commercially popularized. Only five-star establishments could offer tea of such superior quality.
Now, the market saw a vacuum for those who can afford more than roadside tea but can not in a posh restaurant.
Emergence of Tea Cafes:
Things started changing gradually as tea cafes came into picture.
A lot of cafes are opening up in major cities, bringing good tea into the semi-luxury restaurant scene. In places like Kolkata, Delhi, and Mumbai, tea cafés and boutiques have become popular among millennials.
You can frequently see an IT worker or some college goers stopping by these tea cafes for a cup of tea and a chat after work.
Why and How Tea Cafes became so popular?
Across the nation, tea cafes like Chai Sutta Bar and others have opened. Here’s some reasons why it has become so popular.
- Tea cafes are becoming more common in the nation’s major cities due to rising income levels, expanding expectations, and a growing desire for improved customer experiences.
- It’s obvious that witnessing tea being brewed in hygienic manner draws large crowds.
- Tea has been shown to be a healthier beverage than coffee, which is another unique selling point of these cafes.
- In addition to a variety of herbal, flowery, and fruity tea flavors, these cafes provide expertly prepared premium Darjeeling tea variations.
- These cafés serve a variety of snacks, from Indian delicacies from Fish Fries and Grilled Sandwiches to bakery products like cakes and cinnamon buns.
Is a tea cafe a good investment?
Starting a tea cafe is very profitable. It is a lucrative business with low investment, low risk, and high income.
However, achieving great success in the Chai business requires extensive planning. Investing in a franchise will be less complicated and more profitable than starting a store from the ground up.
In addition to the immense potential of the tea industry, good tea shops are becoming more and more in demand as times change. Customers can afford it, and it’s the ideal choice for a quick get-together with friends because, in India, nothing can happen over a cup of tea more than it can!
The success of tea cafes is a good reason for people to invest. As more people want unique teas and follow a certain lifestyle, these cafes are becoming popular. Investors who want to mix up their investments might find specialty tea cafes a good choice. This is especially true because more people are interested in high-quality, healthy drinks.
Conclusion
Finally, tea café culture is being promoted in Indian cities, and this will eventually benefit the nation’s tea sector.
As more people who love tea and care about their health visit these unique cafes, the business potential is clear.
Tea cafes are not just a passing trend; it’s a great opportunity for those wanting to be part of the changing tastes of today’s customers.